From the Green to the Greater Good: Inside the 2025 JReid InDeed Celebrity Golf Tournament
CASE STUDY
JReid InDeed Celebrity Golf Tournament
2nd Annual | June 2025 | Kansas City, MO
Client: Justin Reid, NFL Safety & Founder of JReid InDeed
Services: Signature Digital Booth, Content Creation (Short-form Reels, Event Highlights)
Partnership Since: 2023
From the green to the greater good.
Justin Reid knows what it means to have someone believe in your potential, and he’s built a foundation that pays that belief forward. The JReid InDeed Foundation, launched in 2022, is a personal mission rooted in Justin’s upbringing in Prairieville, Louisiana. Inspired by his father’s commitment to education and his brother’s legacy of mentorship, the foundation is focused on uplifting underserved youth through access, advocacy, and opportunity.
The annual Celebrity Golf Tournament isn’t just a day of fun — it’s a significant engine for impact. And in 2025, Lumen Events was proud to return for our third partnership with the foundation, capturing the joy, energy, and purpose that defines this unforgettable day.
The Vision
The JReid InDeed team wanted this year’s tournament to be more than polished — they wanted it to be personal. Yes, there were NFL stars and media cameras. But at its core, this event was about community, storytelling, and creating memorable guest experiences that reflect the mission.
We were invited to bring that to life — and to film it all in real time.
Our Role
We aimed to blend polished content creation with hands-on engagement seamlessly:
Signature Digital Booth – Clean, easy, and built for social sharing. Guests jumped in for quick, fun captures that delivered instantly via text or QR code.
Content Creation – Our team roamed throughout the day, capturing moments that mattered: alumni speakers, sponsor shoutouts, celebrity cameos, candid laughs, and heartfelt hugs.
Next-Day Edits – We delivered ready-to-post reels and highlight footage within 24 hours, so the foundation could keep the momentum going while hearts (and inboxes) were still full.
Why It Matters
This event directly supports the foundation’s work in literacy, STEM education, leadership development, and scholarships, with a specific focus on underrepresented youth in Kansas City and Justin’s hometown. It’s not performative. It’s personal.
And every piece of content we created became a tool for extending that mission. To honor the kids who benefit. For inspiring new donors and deepening sponsor relationships.
Highlights
📸 Effortless Booth Fun: 100+ digital captures, customized with JReid InDeed branding and optimized for social sharing.
🎥 Mission-First Content: We didn’t just film the event — we told a story that resonated far beyond the 18th hole.
⚡ Fast Delivery: All media delivered within 24 hours for real-time fundraising follow-up and social buzz.
The Outcome
For the JReid InDeed team, success isn’t just about the funds raised — it’s about the futures they help shape. This year’s golf tournament delivered on every front: community impact, donor engagement, and unforgettable guest experiences.
And for the third year in a row, we were proud to play a part in it.
Event Type: Non-Profit Fundraiser
Location: Hillcrest Golf Club, Kansas City
Guest Count: 150+
Key Services: Signature Digital Booth, Content Creation
Turnaround Time: < 24 hours
Years Partnered: 3
